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Consulting / Analysis
( 5 items )
At Graphics and Mailing, we understand that Direct Mail is an industry that changes daily on terms of new technology and postal regulations. Because of this constant evolution, we offer our clients an analysis and consultation of their direct mail programs.
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Data Quality
( 3 items )
Your database is precious. If you’re a non-profit organization, it’s your donor list. If you’re a service provider, it’s your customers’ billing information. As vital as this information is, it demands the “kid gloves” type of treatment that only sophisticated, specialized software and knowledgeable personnel can offer.
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Design / Creative
( 3 items )
Direct Mail is a strange beast. Creating a successful Direct Mail Marketing piece requires someone who has knowledge and experience in creating, designing, and writing specifically for direct mail. Our design and creative team works with you and for you on your mail projects. Everything is written and designed to catch the customer’s eye, convey your message, and generate a positive response, all in a matter of seconds. There are considerations to make that we deal with everyday. Others do not.
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Digital Printing
( 9 items )
Digital printing unlocks endless possibilities in the world of Direct Mail Marketing.
Known also as Variable Data Printing (VDP),
Variable Information Printing (VI or VIP)
and 1:1 (One to One), Our State of the Art Digital Print allows you to Connect with One to One Personalized Communications and Captivate with COLOR.
Statistically, consumers may allow a printed marketing message one second to make its mark. If the message is in black and white, it may not even be given that amount of time. Color printing, combined with print technology that lets you print only the pieces you want, saves you money on production, transportation, postage, and storage costs.
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EcoFriendly Mailing
( 3 items )
The Direct Mail industry has taken lots of hits over time on environmental issues. From harvesting trees for paper to sending unsolicited mail, you’ve probably heard it all. However, new digital printing technologies combined with good database management can reduce your paper waste to practically nothing. Fortunately, there are many solutions available to help make your direct mail project as environmentally-friendly as possible, while still getting your message out to your target audience.
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Letter Shop
( 4 items )
In the world of Direct Mail there’s glitz and glamour, like concept, design, and digital print. Then there’s the letter shop…the unsung hero. While not as glamorous as the formerly mentioned parts of a direct mail project, without the letter shop, your mailing could essentially fall apart and there would be no story to tell.
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Logistics, Storage, Transport
( 3 items )
We provide fulfillment, assembly, storage, and transportation solutions to meet all your direct mail needs. While less glamorous than other solutions, these steps can prove crucial to the success of any mailing.
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Mailing Lists
( 6 items )
New methods of list acquisition, management, and integration can make your mailing more efficient and more effective. Having an accurate and highly-targeted list, whether it’s a customer, business, or residential list, saves you money by weeding out the people less likely to respond to your message and mailing only to people who, through demographics, geography, lifestyle, or behavior, make up your ideal audience.
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Seminars / Conferences
( 3 items )
Direct Mail is a rapidly-changing industry, constantly evolving due to new technologies, strategies, and changes in postal rates, rules, and regulations. Many talented marketing and communications professionals who plan and work on direct mail projects have had no formal training or prior experience in this particular area of expertise. We can help. Our USPS Certified Mailpiece Quality Control specialists regularly speak at seminars and conferences for other direct mail professionals as well as for business people who are new to the industry. These include postal seminars, non-profit organization conferences, as well as for-profit industry meetings. Common topics include: We also cover new techniques for improving mail results; we dissect successful and not-so-successful mail efforts, and industry trends, all in an effort to help your ROI through the medium of direct mail marketing.
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Direct Mail Services 
