| Digital Color Short Runs |
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QUANTITY VERSUS QUALITY Does it have to be one or the other? The value of digital printing begins by being able to print exact quantities instead of thousands extra in an effort to bring down the per unit cost as in the offset world. And with digital printing, if you print too few, it is easy and inexpensive to print additional quantities that match the original run. Digital printing is a complement to the offset printing environment. It provides offset quality and a digital workflow, offering the best of both worlds. Digital printing eliminates the manual preparation for offset, which makes color economical only as the quantities reach very high levels. Digital printing renders the exceptional image quality that will advance the perception of superior products and a superior company. What does that mean? Simply that color is now more affordable than ever in quantities that make sense for businesses that are moving forward at an increasing pace. |
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